Propel assists with Apple purchases
11/09/2025
Propel Finance says it will work with Apple’s channel partners to offer finance solutions to small and medium businesses investing in Apple devices. The programme will be launched with Select, an Apple Premium Partner.
Propel’s embedded finance platform will integrate into New York-based LiftForward Inc., Apple’s selected platform partner for channel subscription and upgrade programmes, to offer market-leading finance through Select to small businesses at the point of sale, both online and in-store.
Small businesses purchasing Mac, iPad, iPhone, Apple Watch and accessories will be able to access finance digitally through the purchase journey, with line-level finance options across multiple products in a single basket, and a highly responsive, intuitive and secure user experience.
This new offering, says Propel, "provides UK businesses with access to market-leading finance propositions, including equipment add-ons, upgrades, end-of-term trade-in and certified recycling, with a monthly payment model over 12-48 months, no fees, real-time application decisions and credit availability for future device purchases."
Propel CEO Mark Catton explains, “We are hoping to enable hundreds of thousands of UK businesses to access finance to invest in Apple technology, giving them the power to do their best work. We are looking forward to launching with Select as the first partner over the coming weeks.”
Select, as an Apple Premium Partner, will manage device configuration, distribution, and support. With its established retail presence across the UK (stores from Truro to Scotland) and Apple-accredited expertise, Select ensures that businesses receive comprehensive service in locations suitable to them.
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